Kilte: Scaling Efficiently with Influencer & UGC Content
The Client
Kilte Collection is a luxury women's fashion brand that offers elevated, everyday essentials.
Challenges
When Kilte partnered with us at the end of 2022, they were spending approximately $10K per month on ads. Their creative strategy at the time relied solely on studio photography and videography in various formats, which limited their ability to scale effectively. They needed a fresh approach to break through stagnation and reach a wider audience.
Solution
One of our primary initiatives was introducing influencer and UGC (user-generated content) into their ad strategy. Whether through content from the founder herself or key brand partners, we consistently tested new variations to identify high-performing creatives. This iterative approach allowed us to:
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Increase ad engagement and conversions with more authentic, relatable content.
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Scale spend significantly while maintaining a CPA below our target.
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Optimize creative direction based on real-time performance data.
To ensure sustainable scaling, we also:
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Implemented caps to control CPA targets, allowing us to scale efficiently.
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Collaborated closely with the website team to enhance product merchandising by strategically bundling items into sets. For example, during a 2024 product launch, Kilte debuted a new pullover style in a fresh color. Initial results were moderate when directing traffic to the sweater's product detail page. Drawing on our insights about set performance, we recommended pairing the pullover with matching pants and marketing it as a cohesive new product. This approach instantly turned the bundle into one of Kilte’s top sellers and highest-performing ads.
Results
By leveraging influencer and UGC content, Kilte has experienced record-breaking growth every year since 2022—scaling more than 140%+ annually while maintaining efficiency in ad spend. We’ve helped them achieve new heights in customer acquisition while keeping costs under control.
Conclusion
Our strong partnership with Kilte has been instrumental in driving results. Through close collaboration, we’ve been able to:
Identify and activate the highest-converting influencers. Make strategic video edits to optimize performance.
Continuously test and iterate on new creative ideas.
Implement CPA caps to ensure sustainable scaling.
Partner with the website team to optimize product bundling and maximize sales.
By staying agile and committed to innovation, we’ve transformed Kilte’s paid media strategy, paving the way for sustainable and scalable growth.